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A journey of preserving traditional Odia flavors and bringing authentic taste to every household across India
At Mithai, our mission is to preserve and promote the rich culinary heritage of Odisha by creating premium quality traditional food products that bring authentic flavors to modern kitchens.
We believe that food is not just nourishment for the body, but also a connection to our roots, culture, and memories. Every product we create carries the essence of traditional recipes passed down through generations.
Preserving authentic cooking techniques
From a small family kitchen to serving thousands of families across India
Started with a passion for traditional Odia cuisine in a small kitchen in Bhubaneswar. Our founder began experimenting with family recipes to create authentic food products.
Launched our first line of products including Chana Sattu and Ragi Flour. Received overwhelming response from local customers who loved the authentic taste.
Expanded our product range to include ready mixes and spices. Set up our first proper manufacturing facility with modern packaging equipment.
Launched our online platform and e-commerce website during the pandemic. This helped us reach customers across India and maintain business continuity.
Received multiple awards for quality and innovation in traditional food products. Crossed 5,000 satisfied customers and expanded to 10+ states across India.
Today, we serve over 10,000 families with 50+ authentic products. Our commitment to quality and tradition continues to drive our growth and innovation.
The principles that guide everything we do
We preserve traditional recipes and cooking methods to maintain the authentic taste of Odia cuisine.
We use only the finest natural ingredients without any artificial additives or preservatives.
Our customers' satisfaction and health are our top priorities in everything we create and deliver.
We are committed to sustainable practices that benefit our community and environment.
The passionate people behind Mithai
Founder & CEO
With over 15 years of experience in food industry, Rajesh founded Mithai with a vision to preserve traditional Odia flavors.
Head of Quality
Priya ensures that every product meets our high standards of quality and authenticity through rigorous testing and quality control.
Operations Manager
Amit oversees our production and supply chain operations, ensuring timely delivery and efficient processes.
Honored for our commitment to quality and tradition
Odisha Food Awards 2022
Indian Food Industry 2023
E-commerce Excellence 2023
Startup India 2024
Be part of our mission to preserve traditional flavors and bring authentic taste to every home
